Endocrine Today named finalist
for
“Best
Healthcare Business Publication”
Medical Marketing &
Media (MM&M), a business publication for healthcare marketers, has
recognized Endocrine Today for
its overall publishing excellence in healthcare. Out of 830 entries, a panel of
42 judges handpicked Endocrine
Today as a top 5 finalist for the “Best Healthcare Business
Publication” of 2008.
The MM&M judges were impressed with the
recent enhancements that came along with Endocrine Today’s “next
generation” of news concept:
- New
design: Endocrine Today
introduced readers to a new design in February 2008 that is sharp, clean and
easy to read; it includes a cover story that explores all sides of a complex
topic followed by a point/counter debate inside.
- New
format: News is delivered with easier access and readability –
readers get the full story in less time through concise articles and brief
summaries of data derived from journals and medical symposia.
- Double the
frequency: Now mailed twice monthly, readers have quicker access to
breaking news and data.
- Expert
perspective: The only newspaper in endocrinology that provides a rich
perspective from medical experts who explain the clinical significance of data
presented.
- Integrated
print/online platform: News from the print edition is extended online at
EndocrineToday.com offering
readers more details, research and background material on preferred
topics.
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